The deal, Havas' first major investment since spinning off from Vivendi, is part of a broad push by holding companies into commerce and retail … Read the whole story

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative … Read the whole story

LinkedIn is doubling down on video, its fastest-growing in-app element - testing a new full-screen vertical video display for users on both mobile and … Read the whole story

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Google's parent company. Read the whole story

The full-year growth surpassed the upper end of the firm's 5% growth guidance for the year. In Q4 the media and advertising division was … Read the whole story

The CBS show will take a stab at gauging the public's taste in comedic Super Bowl spots by offering viewers the opportunity to vote … Read the whole story

Ryan Gould and Bobby Voltaggio will replace the vacated position held by Jon Steinlauf, who departed in 2024 amid a tough ad-sales marketplace. Read the whole story

Fox Corp.'s ad revenue rose 21% to $2.4 billion. Its core advertising without political ad business was up 11%. Tubi grew 22% to $1.1 … Read the whole story

How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer campaigns where creators … Read the whole story

What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model … Read the whole story

Apple on Monday asked a federal appellate court to halt antitrust proceedings that could result in an order ending the company's long-standing search and … Read the whole story

"The FTC has plausibly pled that Kochava's practices are unfair," U.S. District Court Judge B. Lynn Winmill in Idaho said in a ruling issued … Read the whole story

Google DeepMind's update to its Frontier Safety Framework outlines the ways it intends to address potential risks of future AI models. It is also … Read the whole story

Greenspoon has been with Dentsu for over a decade including stints as CEO Dentsu Canada, Chief Business Officer, Dentsu Americas and global practice president, … Read the whole story

With "Invites, " its newest app, Apple looks to capitalize on the success of newer event-planning apps like Partiful, which Google named its 2024 … Read the whole story

The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ is highest among big streamers, around 7.8%. Netflix remains the lowest … Read the whole story

Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating … Read the whole story

How much would that be? About $15 billion to $20 billion, Mark Cuban guesses. Read the whole story

A Mobile App Trends Report from Adjust, an AppLovin company, shows global app installs rose 11% year-over-year in 2024, while app sessions grew 4%. … Read the whole story

Snapchat built on strong results from Q3, steadily increasing its user base while beating revenue expectations, launching new creator tools and doubling the number … Read the whole story