While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the fact, for important … Read the whole story

A federal judge has refused to sign off on a deal that would have paused X Corp's ad-boycott lawsuit against Amazon's Twitch until January … Read the whole story

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and … Read the whole story

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving Brainlabs' commercial strategy worldwide. Read the whole story

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time … Read the whole story

On the new Netflix show "North of North," one of the characters insults white people for no apparent reason. Read the whole story

It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S. CEO Sean Corcoran. Read the whole story

"Decelerating DTC growth has become a concern for investors," according to Bernstein Research. Read the whole story

Advertisers need to understand the importance of this cultural shift toward AI for advice. Latina moms for generations have leaned on wisdom and guidance … Read the whole story

The outdoor co-op says it misread member values -- and is joining Patagonia and others to form a new brand alliance for public lands. Read the whole story

The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025. Momentum in North … Read the whole story