The ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, which would tax online advertising services such … Read the whole story
The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling … Read the whole story
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for her work in AI, gaming, augmented and virtual reality, near field communications and … Read the whole story
The format is pay-per-view and younger viewers in particular are big fans because they like the content and avoid ads. Read the whole story
It was founded in 2021 by Lebron James' agent Rich Paul and former Nike executives David Creech and Josh Moore. Read the whole story
After code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a … Read the whole story
Advertisers can use the new solution to streamline measurement and attribution. Read the whole story
Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, … Read the whole story
COMMENTARYScott Pelley faced the camera on "60 Minutes" Sunday and calmly reported that Paramount Global, parent company of CBS, is meddling in the production … Read the whole story
Blue Shield began notifying members this month about the data breach. Read the whole story
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelich, who realize they can get DirecTV without a satellite dish, and fantasize … Read the whole story
Creators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delayed timelines while providing backers with a … Read the whole story
Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser. Read the whole story
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared to 11.1 services in Q4 2023, according to a TiVo survey. Read the whole story
COMMENTARYTelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked about how TV shows are not "physical goods" and that tariffs "probably" will … Read the whole story
COMMENTARYSoftware development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's … Read the whole story
Florida's new lawsuit against Snap for allegedly defying the social media law makes the request for an injunction "all the more urgent," tech groups … Read the whole story
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The old top-down family models no longer apply. Young people have more influence over purchasing decisions than their parents did at that age. Read the whole story
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Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers. Read the whole story
