That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and the ANA. Experiential … Read the whole story

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, … Read the whole story

The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the last ad recession ended - bounced back … Read the whole story

SB 690 would plug a loophole in the 1967 California Invasion of Privacy Act. Read the whole story

TLC's 'Virgins' will follow the journeys of four people over 30 who have never had sex. Read the whole story

Roku allegedly collects personal data from children younger than 13, and discloses information about video-viewing history of users of all ages, Michigan Attorney General … Read the whole story

The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats. Read the whole story

Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and … Read the whole story

Some analysts expect there will be contraction of content on linear TV, and live sports (and other live programming) will look to fill more … Read the whole story

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was … Read the whole story

Microsoft reported strong growth for Q1 2025 - up about 13% year-over-year to $70.1 billion. Revenue from search rose 6%, but demand for cloud … Read the whole story