TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by category with Pulse Core, a new iteration … Read the whole story
The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years. Read the whole story
Park will join later this month from The Weather Company where she most recently served as vice president, advertising & enterprise data marketing. Read the whole story
Lim will lead a team of 350+ staffers across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of … Read the whole story
Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multistep reasoning that also supports image generation. Read the whole story
The name is said to represent the "versatility" of the company, but more of a business-to-business marketing focus. Some 1,000 corporate names were considered … Read the whole story
The new solution makes it easier to activate programmatic media, Comscore says. Read the whole story
COMMENTARYProgrammatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. Read the whole story
As hyperlocal app Fizz continues to grow, Media Daily News spoke with CEO Teddy Solomon to see how the company is approaching its ad … Read the whole story
Her remit is everything from upstream brand positioning to downstream go-to-market planning. Read the whole story
- COMMENTARY
Reference points line up everything. It is impossible to assess our situations in the world in the absolute. We need reference points: something against … Read the whole story
The legislation would make it a crime to harm or intimidate a working journalist. Read the whole story
Todd Snyder has agreed to pay nearly $350,000 to settle charges that it violated a California privacy law requiring website operators to allow consumers … Read the whole story
Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users' ages, and prohibit teens under … Read the whole story
COMMENTARYWhen "The Conners" ended its run on ABC last month, it brought an end to a sensational TV story that began in March 2018. Read the whole story
- COMMENTARY
The current U.S.-Canadian relationship is akin to a messy divorce -- and we're the kids caught up in the consequences of that. Read the whole story
