• by Fern Siegel , Yesterday

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities.

The brand consultancy's client roster includes Lands’ End, Netflix, Allergan Aesthetics and Seattle Reign FC.

Before joining Redscout, Brier Bienstock served as group strategy director at Ogilvy, where she led strategy for Nestlé’s San Pellegrino, Perrier and Gerber brands. Prior to that, she was head of brand marketing at Known and SVP-group strategy director for Verizon at McCann New York.

Her career began at Interbrand. Her work won Cannes Lions for Verizon's film series "The Team That Wouldn't Be Here."

Ivan Kayser, CEO of Redscout, said Bienstock “will expand Redscout’s expertise in delivering business-driving strategy at every level, from upstream brand positioning to downstream go-to-market planning. She has a proven track record of leading award-winning work for some of the most iconic brands along with experience building and managing integrated marketing teams.”

"Redscout has established itself as the go-to partner for brands facing defining moments of transformation," said Bienstock. "I’m excited to elevate our strategic capabilities and mentor the next generation of thinkers to further enhance Redscout’s ability to guide brands through change."