The ESPN streaming platform will initially be priced at $29.99 a month for the first 12 months, making it the most expensive single U.S. … Read the whole story

Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch without prejudice, according to court papers filed this week in Texas. Read the whole story

WBD is also starting up two new media platforms for advertisers: NEO and DemoDirect. WBD Storyverse allows longtime WBD film and TV series content … Read the whole story

A medical comedy adapted from a PBS staple, and a drama series about a hitman with Alzheimer's were two of the new shows announced … Read the whole story

While some Q2 scatter reports by media buyers describe a weak marketplace, Speciale says business on her end has been "strong for us." Read the whole story

Nismo Electric Racer Tokyo was developed in an 8-bit visual style and is a retro-inspired game, the kind found in video arcades in the … Read the whole story

Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams. Read the whole story

In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while national TV linear ad spend … Read the whole story

When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough … Read the whole story

In advance of the upcoming ANA In-House Agency Conference, I sat down with long-time "Ad Age" editor turned agency and marketing executive to discuss … Read the whole story

One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how … Read the whole story

Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, … Read the whole story

Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce … Read the whole story

Ohio Attorney General Dave Yost will ask the 6th Circuit Court of Appeals to reinstate restrictions on teens' ability to use tech platforms. Read the whole story

TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with AI to streamline the process of turning static photos into videos, supporting its … Read the whole story

The acquisition of Greenbids expands Perion's addressable market with the ability to add channels such as YouTube, Facebook and Instagram, combined with AI-driven lower-funnel … Read the whole story

At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest … Read the whole story

The project will offer ad-supported streaming content, 'Billboard' says. Read the whole story

  Milwaukee-based ad agency Hanson Dodge has appointed Angie Rothen Chief Technology and Security Officer and a member of the agency’s Leadership Team. The role … Read the whole story

Previously Grey was part of the AKQA Group, but the holding company stated that the search for a new CEO there presented an opportunity … Read the whole story

The layoffs - which impact thousands of Microsoft employees across the company - have not stopped it from expanding partnerships in AI or integrating … Read the whole story

Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role. Read the whole story