Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for … Read the whole story

If you've been following distributed networks, this GAI story became really interesting around March, when Infinite Reality acquired Napster and changed its name. Read the whole story

I opened Madison and Wall this morning and read Brian Wieser's analysis of the Big Beautiful Bill. If enacted, he writes, overseas advertising and … Read the whole story

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, … Read the whole story

Meta has announced its most expansive hardware push to date - now offering the Ray-Ban device in Mexico, the UAE and India. Read the whole story

The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments for TrueCar, Chobani and home appliance maker … Read the whole story

That's according to a new business report from COMvergence. Local Planet is a global consortium of independent agencies including Horizon Media which won the … Read the whole story

TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via "personalized, context-aware recommendations" in response to real-time questions about performance. Read the whole story

For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of "60 Minutes," resigning must have been tough to do. Read the whole story

NBCU would be taking over the package owned by ESPN. The network has aired a Sunday night baseball game since 1990. Read the whole story

One SEO change from Google has cost a coupon site publisher "tens of millions of dollars per year," News/Media Alliance CEO/President Danielle Coffey told … Read the whole story

Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season … Read the whole story

The total streaming cost from seven major platforms, Guggenheim Securities says, would be $94.93 - compared to a legacy pay TV provider-based package at … Read the whole story

Travelers, particularly those swayed by social content, are turning loyalty programs into a strategic game. Read the whole story

A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails have been blocked that include terms related … Read the whole story