• by Laurie Sullivan  @lauriesullivan, Yesterday

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music. 

It can follow complex prompts and translates descriptions in detail, offering precise lip-syncing and generates people with lifelike human features.

AI is changing an industry and the idea when someone consumes content. Whether it's from a website or ad, the browser serves it to an audience of one, said Edo Segal, chief executive officer and founder of recently acquired Touchcast, now Napster AI, and part of Napster Corporation. He called the experience “living.”

“Demand-side platforms will change fundamentally,” Segal said. “We’re seeing it with Google and the way it’s changing how it thinks about its business.”

The big change for display involves inventory for creative and ads, for which the number available will become infinite and tested in real-time. Whatever converts will get prompted and win the ad space. All creative, Segal said, will become active and A/B testing will occur in real time.

Napster AI has created a series of multimodal AI agents that combine text, video, images, and sound, with thousands of synthetic personas. Napster Spaces allows anyone to convert a website into an agentic AI environment -- giving a new meaning to the desire to be in two places at once.

Segal worked with Microsoft and Accenture to build large projects that took more than a year to complete at a cost of hundreds of thousands of dollars.

The platform enables marketers or advertisers to enter the URL to a website to automatically convert it into an agentic AI experience.

An image also can be uploaded to the technology, making any picture of someone into an avatar and representative of the website.

In an unplanned example, Segal turned Simpli.fi’s website into an experience based on searches for DSPs in Google Search. The technology analyzes the website and creates a concierge for the site that greets visitors. The creator also can add content.

Segal called the technology “terrifying and exhilarating” when asked whether he felt frightened or concerned about what the technology can do. The AI avatars have memories and can recall previous conversations.

“The next publishing and media technology is AI,” he said. “As a company and individual you can publish an AI footprint of yourself to help an audience learn about your company.

Website personalization no longer means serving up pieces of clothing the brand believes the visiting consumer will purchase. The technology gives a new meaning to one on one and being in two places at once.

"We worked with Microsoft to safeguard content," he said.