Or so says a sizzle reel attached to a press release announcing the rebrand, explaining it was to create "One company. One vision. One … Read the whole story

This column begins with a conversation I had with Horizon Media's Bill Koenigsberg one month ago -- about a week before news broke that … Read the whole story

In the now-defunct deal, the companies would have built connected in-vehicle experiences. Read the whole story

Copilot, Microsoft's AI assistant, has already begun transforming its ad business. Now, the tech giant is rolling out Copilot on the Xbox app for … Read the whole story

Now streaming on Hulu, "Adults" seeks to be an adult "Friends." Read the whole story

Starcom U.S. CEO Shelby Saville has been named the 2025 recipient of the Center for Communications' annual Frank N. Stanton Award for Excellence in … Read the whole story

Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-powered ads deliver 25% higher relevance compared with traditional search, and that Copilot … Read the whole story

The hires follow the departure earlier this month of Sean Reardon as CEO of the Americas Media Practice, with Will Swayne, global practice president, … Read the whole story

A company called SoluPet has developed a product to slow the progression of the condition and has tapped Forsman & Bodenfors to lead the … Read the whole story

Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effort. Fubo says CTV pause ads result in 33% more brand engagement. Read the whole story

YouTube (including YouTube TV) had 340 billion streaming minutes in April and YouTube (without YouTube TV) had 288 billion - vs. Netflix at 177 … Read the whole story

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their … Read the whole story

AI will become the tool to search for the best deals ahead of Amazon Prime Day. The marketplace will extend shopping days from 2 … Read the whole story

Oregon lawmakers on Tuesday passed a bill that would prohibit companies from selling location data capable of identifying a consumer's past or present location … Read the whole story

Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing. Read the whole story

Top premium streaming platform Netflix added a massive 18.2% more new individual content titles to total 20,400 - easily outperforming other major premium streaming … Read the whole story

The first episode features Ford CMO Lisa Materazzo's love for cars, her career journey and her broader vision for the Ford brand. Read the whole story

TinyWins' co-founders Lillian Marsh and Matty Ayers, along with CEO and partner Alwyn De Gallegos, will join The Shipyard's leadership ranks as partners, reporting … Read the whole story

Amazon will display summaries of "Times" content and use the paper's material to train its models. Read the whole story

WPP Group and media are making big changes through AI and data privacy. Here's how InfoSum will help it get there in the company's … Read the whole story