Amazon recently made its most significant retreat since 2020 when it paused Google Shopping ads for nearly three months at the start of the … Read the whole story
MLB will assist with content, marketing and sales, events, distribution, editorial, and digital and social platforms. Read the whole story
The automaker's inclusion is a natural extension of the brand's passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor … Read the whole story
COMMENTARYThe great sport of lacrosse is having a media moment right now with a five-part ESPN+ docuseries and a book about the game, its … Read the whole story
COMMENTARYGlance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers, matching them to shoppable products from retailers … Read the whole story
COMMENTARYFun fact: nearly half our presidents had a family coat of arms, including Donald Trump. The Trump family crest's motto, not surprisingly, is "Trump." Read the whole story
Meta has asked a judge to dismiss claims that it violates California privacy laws by allegedly collecting location data about Facebook users from mobile … Read the whole story
Following a surprising uptick in March, the U.S. ad market expanded just 1.7% in April, its weakest growth since September 2023, based on data … Read the whole story
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop services and re-subscribe) in the next 12 months vs. the average global streaming … Read the whole story
Microsoft announced a $400 million investment in Switzerland to build out an AI and cloud infrastructure, as one of its subsidiaries in Russia prepares … Read the whole story
COMMENTARYAmazon Prime Video now gives marketers access to "show-level" reporting including impressions, CPMs, and content adjacency. Read the whole story
"There is uncontested evidence of Paxton's retaliatory motive in investigating Media Matters," Circuit Judge Harry Edwards wrote Friday. Read the whole story
COMMENTARYTechnology changes faster than a possible Google breakup, as closing arguments are heard on how to fix the search giant with consideration of the … Read the whole story
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Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job. Read the whole story
COMMENTARYOr why the ad industry keeps erasing the people who know what they're doing. Read the whole story
