The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly update in March. Read the whole story
CANNES, France -- It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clients to seamlessly integrate new and emerging … Read the whole story
It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media company's content-focused AI-driven … Read the whole story
COMMENTARYHow much were Disney/ABC execs thinking not only of Moran's breach of the company's journalistic standards, but how Trump may have retaliated if they … Read the whole story
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-based competition among 32 men's club soccer … Read the whole story
The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MENA, and the growth of dentsu Sports … Read the whole story
- COMMENTARY
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. Read the whole story
Security and financial experts have noted that Meta AI makes private conversations public when users try to post messages to its social feed without … Read the whole story
Instagram will begin highlighting the creative journeys of Tyler, The Creator, Rosalia and other major artists through a series of in-app mini-films, while also … Read the whole story
Minnesota lawmakers have passed a bill requiring social media platforms to post "conspicuous" notices warning users of potential risks to their mental health. Read the whole story
Yelp says the Texas AG brought a bad-faith lawsuit over warning labels on so-called "crisis pregnancy centers." Read the whole story
