by Joe Mandese
"We are thrilled that the jury recognized Nielsen's allegations were baseless and predatory, and that HyphaMetrics' single-source data stream is a proprietary solution that … Read the whole story
by Sarah Mahoney
Strong second-quarter results show shoppers are still opening their wallets -- and marketers are, too. Read the whole story

COMMENTARY
by Joe Mandese
After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media criticism, … Read the whole story
by Joe Mandese
"Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated," … Read the whole story
by Colin Kirkland
Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only a slight boost in daily active users … Read the whole story
by Wendy Davis
An appellate court on Thursday restored the Washington, D.C. attorney general's lawsuit against Meta over charges that its privacy policies unintentionally misled consumers. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Stephen Colbert's interview with Kamala Harris on Thursday was as dull as dishwater. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements … Read the whole story
by Wayne Friedman
"Fantastic" had a box-office drop of nearly 70% from its first-week $118 million opening weekend. Analysts were expecting a drop of around 55%. Read the whole story
by Joe Mandese
Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain … Read the whole story
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by Wendy Davis
A federal judge has tossed a privacy lawsuit over allegations that The Gap contracted with a third party to track customers' interactions with marketing … Read the whole story
by Steve McClellan
Dentsu said it disputed the part of the court's ruling that found Dentsu's transgressions extended beyond the test events to include "the management and … Read the whole story
by Tanya Gazdik
"This is the modern formula for outrage marketing," said Molly McPherson, crisis and reputation strategist, according to CNN Entertainment. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
We can attribute Microsoft's gain and Google's loss to AI, according to Microsoft Head of Search Jordi Ribas, who posted new numbers on X … Read the whole story
by Robert Williams
Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hunt for legacy TV media encumbered with costly old-style entertainment distribution and marketing … Read the whole story
by Wayne Friedman
The company will be divided into three businesses: studios, D2C and TV media. David Ellison, CEO of Skydance, will be chairman/CEO of Paramount Global. … Read the whole story