by Wayne Friedman
Movie studios overall are spending less on TV marketing for theatrical releases this year. U.S./Canadian theatrical movie business is virtually flat compared to box-office … Read the whole story
by Laurie Sullivan
AI often misinterprets a user's search intent or broadens the targeting too much, which can result in a significant number of low-quality clicks that … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Trump's pardon of reality-TV stars Todd and Julie Chrisley is the likely centerpiece of Lifetime's sprawling eight-hour docuseries about the couple. Read the whole story
by Colin Kirkland
A Meta spokesperson says the company is "adding more guardrails as an extra precaution - including training our AIs not to engage with teens … Read the whole story
by Laurie Sullivan
YouTube experienced backlash after running an experiment on select Shorts to enhance the content, but many creators argued that this changes the artistic intent … Read the whole story
by Laurie Sullivan
Regulators could decide that Google needs to divest Ad Manager, which houses its publisher ad server technology and exchange, or accept a move that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DSP strategies are moving beyond automation with support from agentic technology. This sparked a discussion during the weekend about optimizing bid strategies through predictive … Read the whole story
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by Wendy Davis
The Prohibiting Social Media Manipulation Act would require social platforms to publicly disclose how their recommendation algorithms evaluate content. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network … Read the whole story
COMMENTARY
by Nicholas Papagiannis
Brands are no longer competing for links on page one; they're fighting to be cited the definitive answer in generative AI results. Read the whole story
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by Richard Whitman, Columnist
In his weekly note to investors last week, Stagwell CEO Mark Penn cited reports of Dentsu's possible sale of its international operations, framing the … Read the whole story
by Robert Williams
Spending on video and music streaming rose more than 10% year over year as of July 2025. Read the whole story
by Wendy Davis
Cox Communications on Friday asked the Supreme Court to reverse a lower court decision holding the company responsible for illegal music downloads by broadband … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Despite investments of between $30 billion and $40 billion in enterprise GAI, MIT's NANDA research found many organizations have not seen measurable return on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What expectations can we draw from the NFL for this coming season, now that the preseason games have grown 17% to average 2.2 million … Read the whole story
by Tanya Gazdik
Shot entirely in Blythewood, South Carolina without any actors, the ad aims to capture the spirit that drew Scout to this town. Read the whole story