Stagwell CEO Mark Penn sees opportunities deriving from recent shifts at the traditional holding companies.  

In his weekly note to investors last week, Penn cited reports of Dentsu’s possible sale of its international operations, framing the news as “another holdco unable to adapt to the demands of a rapidly-evolving marketing landscape.” 

Traditional holdco turmoil, he added, translates to opportunity for Stagwell. “We’re poised to pick-up talent, strengthen our capabilities and geographic reach, get even more chances to compete for customer mandates, and further differentiate ourselves with cutting edge innovation as others are distracted.” 

Stagwell, he asserted, is designed for “the modern era of marketing—the Goldilocks company large enough to produce quality work at a global scale but nimble enough to lead the pack on digital and AI innovation.” 

I guess you can forget that part of the fable where Goldilocks wakes up, sees the three bears and runs off into the forest never to be seen again. No, this Goldilocks is here to stay, ready to kick ass and take names in the digital marketing world. Metaphorically speaking.