by Laurie Sullivan
President Trump has secured billions in corporate commitments to drive development of an AI infrastructure. On Thursday, Hitachi Energy in the U.S. announced plans … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of AI … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Newsmax accuses Fox of imposing a "no-carry" agreement with pay TV distributors who agree to carry "right-leaning news channels." Read the whole story
by Wayne Friedman
Roku had a 21.4% share of TV viewing in July for all its apps on its streaming platform compared to the 18.4% share of … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new, very dark cop show coming to HBO on Sunday is made with the proficiency that has become common in the production of … Read the whole story
by Wayne Friedman
The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend is … Read the whole story
by Colin Kirkland
Instagram has introduced a native iPad app that allows users to experience the social-media network on a larger screen with a focus on Reels. Read the whole story
by Wendy Davis
A jury determined Wednesday that Google should pay $425 million for allegedly collecting mobile analytics data after users attempted to prevent the company from … Read the whole story
by Wendy Davis
California Crane School cannot proceed against Google and Apple for allegedly conspiring to avoid competing in the paid-search market, a Ninth Circuit panel ruled … Read the whole story
by Steve McClellan
Carr founded performance marketing agency Noise Digital, which he has continued to oversee since its acquisition by Havas in 2023. Read the whole story
by Steve McClellan
Ogilvy Group Global CEO Devika Bulchandani is being appointed COO of WPP and Laurent Ezekiel is succeeding her as CEO of Ogilvy Group. He … Read the whole story
by Fern Siegel
Ogilvy's new creative extends 2022's "Let's create" campaign. Read the whole story
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by Steve McClellan
The Out of Home Advertising Association of America (OAAA) is adding a handful of executives to its agency and brand councils which advise on the organization’s strategy … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces. Read the whole story
COMMENTARY
by Rebecca Visconti
If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is no breakup of Google's businesses, not even into separate subsidiaries. Read the whole story