by Steve McClellan
A new WFA report finds that the percentage of respondents who are "very positive" about AI's impact on their role has declined from 31% … Read the whole story
by Wayne Friedman
Early results on YouTube show nearly 10.5 million views for Kimmel's returning show - already near his best results ever. Read the whole story
by Laurie Sullivan
House Judiciary Committee Chairman Jim Jordan Tuesday released a letter sent to the committee from an attorney representing Google updating YouTube's position on moderating … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Needham & Company recommends Walt Disney just accelerate where the world seems to be going. Not a sale of ABC, a merger, or spinoff. … Read the whole story
by Steve McClellan
RPA will handle media planning and buying and messaging strategy. It's also working on a new comprehensive brand campaign scheduled to break in 2026. Read the whole story
by Colin Kirkland
Following the deployment of "Meta California," Meta launched another super PAC Tuesday to mount a challenge to AI and tech policy bills being introduced … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
An ex-Ram in his golden years will try to find a mate from a group of 23 eligible bachelorettes as ABC tries to strike … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall … Read the whole story

COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and determined … Read the whole story
by Wendy Davis
T-Mobile is urging the D.C. Circuit Court of Appeals to reconsider its recent decision upholding the company's $92 million fine for sharing wireless customers' … Read the whole story
by Colin Kirkland
Meta has gained approval from the U.S. General Services Administration (GSA) to supply federal agencies and departments with its own Llama AI models and … Read the whole story
by Wayne Friedman
Disney grew 2% to a (9.5%) total day viewing share of all its platforms in terms of persons two years and older viewers. Fox … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in … Read the whole story
by Tanya Gazdik
The OTC drug is a critical product for Kenvue, anchoring its "self-care" segment, which generates 42% of total revenue. Read the whole story
by Wendy Davis
Colorado's attorney general says the law is comparable to rules requiring health warnings for cigarettes. Read the whole story
by Danielle Oster
Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and retail. Read the whole story