NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly … Read the whole story

Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount's CBS News division. Terms were not disclosed. Read the whole story

Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. Read the whole story

A federal appellate court has refused to grant a new hearing to a web user who attempted to sue Microsoft over its alleged use … Read the whole story

The limited release (October 3-5) film was easily the top movie theater box-office draw for the weekend in the U.S. and Canada. Read the whole story

Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's vital source of funding … Read the whole story

Here's the paradox: John Deere is one of the most admired brands in America, but it's caught in the middle of a tariffs-based trade … Read the whole story

"OpenAds" is described by the company as sort of a prebid wrapper designed to give ad buyers direct access to ad impressions from publishers. … Read the whole story

OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct general processing units. The first deployment is … Read the whole story

Jeep is partnering with Hasbro and McDonald's, which is sponsoring its own Monopoly Game. Read the whole story

Marketers who treat collectible toys as brand "access keys" can deepen loyalty and unlock long-term value. Read the whole story

Apple has removed an encrypted app used to label and track the presence of U.S. Immigration and Customs Enforcement officers from its app store, … Read the whole story

The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release. Read the whole story

LinkedIn alleges that defendants in the case facilitate the scraping of LinkedIn member information. Read the whole story

"The only thing a stay would achieve is further extending the year-long delay in implementing the district court's much-needed injunction," Epic argues in papers … Read the whole story