by Steve McClellan
The company said that clients would benefit from RealClear's audience, op-ed aggregation and polling capabilities. Read the whole story
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by Wendy Davis
Unless the Supreme Court intervenes, the new decision brings an end to a federal lawsuit by California Crane School, which alleged that Google's longstanding … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The collapse of the customer buying journey into a couple of taps in a few seconds or minutes may be one of the most … Read the whole story
by Colin Kirkland
X is planning to roll out a new profile display that will include more personal information about the individual user. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A macabre graveyard of defunct educational kids' shows is a centerpiece of "The Simpsons Treehouse of Horror" annual Halloween special. Read the whole story
COMMENTARY
by Bill Duggan
While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four … Read the whole story
by Wendy Davis
California resident Michael Salazar wants the Supreme Court to revive his claim that Paramount violated the Video Privacy Protection Act by allegedly sending his … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A possible Versant-WBD deal has no broadcast license issues to consider - it's just about cable TV networks, not over-the-air TV stations. Read the whole story
by Laurie Sullivan
The UK's Competition and Markets Authority released Google today from its legally binding Privacy Sandbox commitments after the CMA concluded that competition concerns no … Read the whole story
by Colin Kirkland
Continuing its effort to cut down on low-quality "AI slop" spam content, Pinterest has updated its "tuner" tool to help users limit the amount … Read the whole story
by Laurie Sullivan
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads across … Read the whole story
by Laurie Sullivan
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like search project, has left the company for Meta Platforms. Read the whole story
by Robert Williams
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Fifty-two percent of Americans hadn't read a book in a year -- a stat perhaps pointing toward a scary future in a post-literate society. Read the whole story
by Wayne Friedman
Apple TV (rebranded recently from Apple TV+) and Peacock Premium or Peacock Premium+ will cost consumers $14.99 a month and $19.99 a month, respectively. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers. CMO Bobby Jania said the platform … Read the whole story