• by Laurie Sullivan , Yesterday

DoubleVerify has expanded its long-standing partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads across Microsoft properties and publisher partners, as well as "Bing," "Outlook," and casual games.

The agreement extends DoubleVerify's access to MSN and Microsoft’s third-party network.

The integration allows DoubleVerify to conduct media quality analysis such as ad suitability, fraud, and viewability for Microsoft’s in-market audience campaigns. These are curated audience segments that show purchase intent within specific categories. The segments are built using Microsoft’s search and engagement data.

A campaign tool, "DV Campaign Automator" for Microsoft advertisers, has been added to streamline campaign creation, settings adjustments, tag management, billing, and reporting. The goal is to reduce manual workload for brands and agencies. 

Audience-targeting ads support advertising formats such as display, native, and video ads across Microsoft-owned and operated sites and extend its reach to third-party publishers, offering coverage and diverse advertising opportunities.

These ads help marketers reach high-intent audiences across the web, powered by Microsoft AI, data, and visual formats intended to deliver performance.

Advertisers will have access to detailed campaign metrics and insights through DV Pinnacle, DoubleVerify’s service and analytics platform. 

AI-driven data formats have prompted more companies to make measurement changes. 

With the shift toward AI-driven automation, Meta Platforms is now reviewing metrics available to advertisers in its Ads Insights API starting January 12, 2026. The company’s blog post explained several reasons for the change as part of a larger effort to simplify its ad offerings, and improve platform performance.

These changes will affect developers and advertisers who use the Ads Insights API to build custom dashboards or export data. This means, in part, that the seven-day and 28-day viewing period to view attribution information will no longer return data.

Meta will also limit the historical breakdown data for fields such as counting unique actions to 13 months. Consistent with reporting, ads manager behavior, attribution windows such as one-day click, seven-day click, 28-day click, one-day engaged view, and one-day view will continue to be available for API features including  actions, conversions, and results, according to information related to the post.

Marketing mix modeling (MMM) breakdowns will be limited to asynchronous jobs, which run independently without requiring real-time interaction, allowing the system or team to continue with other work while waiting for a job to complete.

The blog explains that total values for API fields are unaffected by these changes and will continue to be available for up to 37 months.