It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and publish campaigns independently. Read the whole story

The agency has been tasked with "reimagining the Jarlsberg brand for the modern American customer." The "Holey Cheese" campaign launched this week across online … Read the whole story

Or, as the 40th President of the United States might have said to the 47th: "There you go again." Read the whole story

Amazon is rolling out an AI-powered tool that will recommend specific products, or influence the purchase, when shoppers feel overwhelmed with options or just … Read the whole story

How will the gambling scandal affect league marketing partnerships - with ad/marketing campaigns tied to sports leagues - as well as TV networks, sports-focused … Read the whole story

When the $3 billion gambling industry spends millions targeting the Asian community, how do you cut through with a fraction of the budget? One … Read the whole story

The appointment, effective by year's end, marks Reardon's return to the holding company, having earlier served as CEO at Zenith. Read the whole story

Snap's Imagine Lens marks the company's first generative AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI … Read the whole story

Some jaw-dropping stats: we spend 80% of our waking hours consuming media, including 5.3 trillion-plus ads each year. That's trillion with a T. Read the whole story

Or at least for Gen Z. The Harris Poll found that 21% of Gen Z would outsource the purchase of common household goods shopping … Read the whole story

Through seven weeks of the NFL regular season, average viewership is now 2.4% higher to 18.5 million viewers. Read the whole story

But nearly half of U.S. adults say the news makes them feel informed, a positive emotion associated with media. Read the whole story

Google is urging a federal judge to scrap a jury's decision that the company violated mobile device users' privacy by collecting analytics data from … Read the whole story

Two weeks ago, YouTube began rolling out the ability for some previously banned creators to rebuild their presence on the platform by requesting access … Read the whole story

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and general manager of ads and … Read the whole story

Higher social media use was linked to lower scores on tests of reading recognition, memory and vocabulary. Read the whole story

Readers can subscribe to Boston.com and Boston magazine for $5. Read the whole story

Mead will harness technology, while staying grounded in creativity. Read the whole story