One Horizon, the full-service creative agency that Horizon Media launched late last year, quietly picked up new client Jarlsberg cheese parent Norseland Inc. a couple of months ago after a formal review. The remit includes creative and media. 

There was no incumbent serving the U.S. market. 

The agency has been tasked with “reimagining the Jarlsberg brand for the modern American customer.”  

Now the companies are unveiling the “Holey Cheese” campaign that includes online video, paid social, search, shopper marketing and influencer marketing.   

The campaign is designed to celebrate the “sensorial experience” that consumers enjoy when eating Jarlsberg cheese, known for its sweet, nutty flavor, easy melting qualities and creamy texture (not to mention its iconic holes).   

Commenting on the selection of One Horizon, Norseland CMO Shibani Potnis said, “We weren’t just seeking an agency — we needed a true strategic partner who could honor the brand’s heritage while unlocking its future potential. One Horizon delivered with bold strategy, breakthrough creative, and a seamlessly integrated team that thinks and moves as one.”   

“We are embarking on a complete business transformation here in the U.S.,” added Sean Moore, president/CEO Norseland Inc. “You will see our company show up in a reimagined way across all touchpoints — from consumer experience to retail presence and operational excellence.”   

As part of its remit, the agency will also activate Neon, the proprietary retail media platform developed by Horizon Commerce. Neon is designed to empower marketers with predictive ROI modeling by harnessing in-store and online retailer data to align media with revenue-generating outcomes.   

“Preserving a brand’s story while still innovating and transforming is no small feat — but it’s a challenge we embrace,” said Roberto Alcazar, executive vice president, managing partner and creative chair, One Horizon. “With Neon as our commerce accelerant, we are uniquely equipped to lead Jarlsberg into a new era where culture, creativity, and commerce intersect with measurable precision.”  

Sample the creative work here and here.  

In addition to Norseland, One Horizon clients include puréed fruit and yogurt snack brand GoGo squeeZ, wine importer and distributor Freixenet Mionetto USA and Japanese beer brand Asahi USA among others.