Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a … Read the whole story

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking," … Read the whole story

The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shares fell 14% on the news. Read the whole story

With "access to credible data," the pharma industry could have "the antidote" to non-fact-based info, says healthcare agency. Read the whole story

Meta will update its Marketing API to allow advertisers to utilize more ad types while gaining more campaign visibility across Meta's platforms, including Facebook … Read the whole story

One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off its cable … Read the whole story

Alphabet crossed a milestone with Q3 revenue of $102.35 billion - its first quarterly revenue over $100 billion and a 16% annual increase. Read the whole story

Bitterman was CMO at The Weather Channel and earlier was North American chief strategy officer at WPP's Mindshare and senior vice president-media, social, content … Read the whole story

The human eye has a resolution limit - there are only so many pixels the eye can see. Read the whole story

A new sitcom coming this weekend to HBO Max is the second one this year that comes across as "Friends" with a hard R-rating. Read the whole story

Netflix began testing real-time voting earlier this year with a live cooking show in August - "Dinner Time Live with David Chang." Read the whole story

Authors can proceed with claims that OpenAI's "outputs" -- including summaries of published books -- infringed copyright, a federal judge ruled this week. Read the whole story

Americans spent nearly four hours a day listening to audio in the third quarter of 2025, with traditional radio and podcasts together accounting for … Read the whole story

The BlockRank ranking model, designed to improve content retrieval, hints at how Google's AI-based ranking may change. Read the whole story