The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys. Read the whole story

TikTok's newly launched public messaging channel "Bulletin Board" is designed to help creators and brands share content directly with their followers in a "one-to-many … Read the whole story

Growth in Japan was highest at nearly 10% in Q3, while the Americas posted a 3.4% organic revenue decline. Read the whole story

The Lions organization has introduced the Creative Brand Lion and several subcategory Lions for Craft and Retail Media. Read the whole story

TLC is venturing into investigative territory with a new three-part documentary about a Bravo reality star who married her own step-grandfather. Read the whole story

Ousted FTC Commissioner Rebecca Kelly Slaughter is drawing support in her battle with Trump from more than 30 former agency officials, including ex-FCC chair … Read the whole story

When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up … Read the whole story

Netflix is starting up entertainment "experience" locations - first stop Philadelphia for the first "Netflix House" where fans can interact with favorite shows including … Read the whole story

Former Twitter co-founder Jack Dorsey is funding a new mobile app called "diVine" that will enable users to view over 100,000 archived videos from … Read the whole story

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while … Read the whole story

Instacart is calling on audiences to "Get a little magic delivered" with ads that evoke the likes of "Rudolph the Red-Nosed Reindeer." Read the whole story

The "Fired Four" were sacked for challenging the HR director over the "Teen Vogue" layoffs. Read the whole story