by Laurie Sullivan
The acquisition is focused on helping brands gain and maintain visibility online through organic and paid channels supported by large language models. Marketers need … Read the whole story
by Joe Mandese
Four years and four pro certification programs after its launch, the Institute for Advertising Ethics is adding a fifth one focused on the integrity … Read the whole story
by Wendy Davis
"Meta holds no monopoly in the relevant market," U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC's lawsuit. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new MS NOW is the same as MSNBC except for cosmetics and a new address. Read the whole story
by Steve McClellan
Bollore wrote that while Havas could consider a larger merger, there are currently no ongoing discussions along those lines. Read the whole story
by Laurie Sullivan
The latest Google Gemini 3 AI models mark a significant change with the introduction of advanced reasoning and multimodal understanding for a range of … Read the whole story
by Teresa Buyikian
The shots of the Chilean coastline were taken with pinhole photography, which uses a box, a small aperture and natural sunlight to capture images. Read the whole story
by Steve McClellan
To celebrate the just-issued 12th edition of the 194-year-old dictionary agency Nail Communications created a tongue-in-cheek campaign that positions the dictionary as the "original … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how it … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers and businesses can get quick answers to financial questions, the firms say. Read the whole story
by Laurie Sullivan
As part of the partnership announced Tuesday, NVIDIA and Microsoft will invest up to $10 billion in the combined project, and up to $5 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns. Read the whole story
by Steve McClellan
About 75 staffers, including former R&CPMK CEO Cindi Berger, are leaving IPG to join marketing group ACC. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, … Read the whole story
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by Wendy Davis
A federal appellate court refused to revive claims that Quest Diagnostics violated a wiretap law by allegedly sharing web users' browsing information with Meta, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AppsFlyer rolled out a series of products steeped in agentic AI to increase its market value and appeal to potential buyers ahead of a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm. Read the whole story
COMMENTARY
by Danyelle Horrillo
Digital media is the duct tape of marketing, which keeps things together when the pressure hits. Read the whole story