Scripps viewed this as a hostile takeover bid and in a company release, said: "The board will take all steps appropriate to protect the … Read the whole story

Data shows the U.S. ad market expanded half again as much during the shutdown as it did during the three quarters that preceded it. … Read the whole story

OpenDP provides what the companies call a "rigorously engineered suite of differential privacy technologies - a mathematical framework that adds controlled statistical noise to … Read the whole story

That's what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon … Read the whole story

An upcoming awards show on CBS attempts to answer the question: What defines family programming in this day and age? Read the whole story

What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race. Read the whole story

Organic net revenue in 2025 is now expected to be down just under 10%. That compares to the "upper single digits" decline the firm … Read the whole story

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between … Read the whole story

The combined entity will be known as Wpromote X Giant Spoon and will be led by CEO Andrea Bendzick. Giant Spoon's co-founders Jonathan Haber, … Read the whole story

Tansill most recently served as President of PR, Social & Influence, North America at Ogilvy. Earlier she was Global Chief Strategy Officer at Ogilvy … Read the whole story

Absent intervention by an appellate court, the new ruling brings an end to Baltimore resident Barry Glazer's claim that Meta's terms of service require … Read the whole story

To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of … Read the whole story

Media analysts say that perhaps more than other bidders, Netflix may run into regulatory, anticompetitive concerns - much more than Paramount and Comcast. Read the whole story

"Beneath these comps, the industry remains healthy," writes Laurent Yoon, Bernstein Research media analyst. The Q3 period average profit margin is 19% for the … Read the whole story

Based in Miami, she is also charged with the agency's regional expansion. Read the whole story

Younger adults are more likely than older cohorts to abandon a search entirely when they can't find something to watch. Read the whole story