• by Fern Siegel , 5 hours ago

Social-first agency SAMY has tapped Anabela Bonuccelli as managing director, operations and clients, U.S. 

Bonuccelli, based in Miami, is also charged with overseeing the agency's regional expansion. SAMY forecasts a 70% net revenue growth in the U.S. for 2025, with additional growth predicted next year.  

Her client portfolio includes Maybelline, Microsoft, Popular Bank, RoC Skincare and BHG Financial. SAMY also recently added AB InBev and Magnum Ice Cream Company to its roster.

Prior to her new role, Anabela spent 25 years at Havas, the last appointment as EVP, inclusive marketing lead, North America and EVP portfolio lead at Havas. Before that, she served as  EVP/managing director.

“Anabela has led complex, high-performing teams across the Americas working with AAA clients. She understands what it takes to grow at pace without compromising excellence — and she will play a pivotal role in unlocking SAMY’s next chapter in the U.S.,” said Juan Andrés Elhazaz, CEO, SAMY.

During her quarter-century at Havas, she expanded the agency into America and Puerto Rico, while developing the cross-cultural division for North America. 

“What drew me to SAMY is its clarity of purpose as a modern social-first agency group ... my role is to bolster that strength, bring cohesion as we scale and ensure our clients feel the impact of an integrated, high-performance operation,” added Bonuccelli.