by Joe Mandese
Instead of conventional media planning and buying services, the new Omnicom Media positions itself as "designing ecosystems for growth." Read the whole story
by Steve McClellan
Both companies' main media brands remain intact, while creative brands DDB and FCB are being retired. Read the whole story
by The Editor
Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry leadership. Read the whole story
by Wayne Friedman
"Zootopia 2" posted the best result ever for an animated film and the fourth best for any Hollywood-produced movie. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
While watching the Macy's Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual … Read the whole story
by Wayne Friedman
Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall … Read the whole story
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by Wendy Davis
The tech group NetChoice can move forward with claims that Maryland's Kids Code is unconstitutional, a federal judge has ruled. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paramount's viewing share would jump to an average 14.2% by adding all of WBD, per Nielsen's distributor index, but with the merger, it would … Read the whole story
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by Wendy Davis
"The unlicensed, unchecked use of copyrighted works for AI training is not fair use," the American Association of Publishers argues in a friend-of-the-court brief … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Global TV shipments for Q2 hit their biggest snag of the year - down 2.1% year-over-year. For full-year 2025, global shipments are estimated at … Read the whole story
by Les Luchter
An interactive 20-foot by 20-foot mural launches the brand's Clear and Cool Saline Nasal Spray. Read the whole story