by Joe Mandese
Instead of conventional media planning and buying services, the new Omnicom Media positions itself as "designing ecosystems for growth." Read the whole story
by Steve McClellan
Both companies' main media brands remain intact, while creative brands DDB and FCB are being retired. Read the whole story
by The Editor
Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry leadership. Read the whole story
by Wayne Friedman
With an estimated $17.6 million national TV ad spend, per EDO Ad EnGage, "Zootopia 2" had the best result ever for an animated film … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
While watching the Macy's Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual … Read the whole story
by Wayne Friedman
Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall … Read the whole story
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by Wendy Davis
The tech group NetChoice can move forward with claims that Maryland's Kids Code is unconstitutional, a federal judge has ruled. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As AI opens more sophisticated methods to reach intended audiences, the goal for advertisers is to run strategies and campaigns with assistance from AI … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paramount's viewing share would jump to an average 14.2% by adding all of WBD, per Nielsen's distributor index, but with the merger, it would … Read the whole story
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by Wendy Davis
"The unlicensed, unchecked use of copyrighted works for AI training is not fair use," the American Association of Publishers argues in a friend-of-the-court brief … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For full-year 2025, global shipments are estimated at around 208.7 million units, essentially flat vs the previous year - down 0.1% year-over-year. Read the whole story
by Les Luchter
An interactive 20-foot by 20-foot mural launches the brand's Clear and Cool Saline Nasal Spray. Read the whole story