"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing … Read the whole story

The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company's financially troubled cable TV networks group that includes CNN, … Read the whole story

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it. Read the whole story

In the process of absorbing Warner Bros., Netflix passed on the basic-cable side of Warner Bros. Discovery. Read the whole story

Universal has spent a modest $4.64 million for the entire "Five Nights" campaign so far, according to estimates from EDO Ad EnGage. National TV … Read the whole story

Russia has officially banned citizens from accessing Snapchat and Apple's FaceTime app, according to a report by Bloomberg. Read the whole story

New data reveals its audience composition likely is the most balanced across the political idealogical spectrum. What it doesn't reveal, is how much time … Read the whole story

The agency says the effort is designed as both holiday salutations and a "cultural asset that employees, clients, prospects, and the broader industry can … Read the whole story

Cunningham was with IPG for 23 years and led the holding company's corporate communications and corporate affairs operation for 15 years as senior vice … Read the whole story

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, including global ad expansion in AI Overviews, … Read the whole story

The client said that it will be the only telecom operator to access Publicis' AI-driven content creation platform Leona in selected European operating markets. Read the whole story

For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on … Read the whole story

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - … Read the whole story