by Steve McClellan
The move follows a similar reorganization that Stagwell implemented last month when it promoted Targeted Victory CEO Zac Moffatt to the role of global … Read the whole story
by Steve McClellan
As CEO John Wren noted during an earnings call a few months ago, a key part of the updated version integrates IPG's cloud-based Acxiom … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Warner Bros. Discovery's rejection of Paramount's latest offer to buy the company is notable for its tone of disdain for Paramount and its future … Read the whole story
COMMENTARY
by Joe Mandese
Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix. Read the whole story
by Laurie Sullivan
Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride. Read the whole story
by Colin Kirkland
Following its acquisition of tvScientific earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company. Read the whole story
by Laurie Sullivan
The tools, announced ahead of next week's NRF conference, support merchandising, marketing, store operations and fulfillment, integrating intelligence to coordinate fragmented workflows that anticipate … Read the whole story
by Wayne Friedman
WBD Board of Directors chair Samuel DiPiazza, Jr. said there is insufficient value - as well as lack of protection for shareholders - if … Read the whole story
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by Wendy Davis
"In general, businesses with subscription models have shown little interest in making cancellation processes easy for consumers," said groups including the Electronic Privacy Information … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the … Read the whole story
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by Wendy Davis
The FTC is asking an appellate court to lift an injunction blocking the agency's investigation of the watchdog Media Matters, which in late 2023 … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Using gen AI tools, you type in a prompt, get an output, and have to revisit the prompt to get refinements. Most times it … Read the whole story
by Robert Williams
Local dealer marketing, retail media and digital tools that connect online discovery to offline engagement are essential to driving visits to dealer lots. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Something's got to give - as seen with Versant Media Group, the spinoff company of Comcast Corp., on the first day trading as a … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The decision follows a strike and continuing business problems. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Overly formal knowledge is usually a sure sign, says Linkee, an AI link-building software company. Read the whole story
by Colin Kirkland
xAI announced that it has exceeded its initial targeted round size, securing $20 billion in an effort to launch new consumer and enterprise products, … Read the whole story