• by Colin Kirkland , Yesterday

Following its acquisition of tvScientific – a connected television (CTV) ad platform – earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company.

In line with HGTV programming or fixer-upper shows like “Queer Eye,” “Bring My Pinterest to Life” features known Pinterest creators, or “Pinners,” helping everyday people carry out the design projects they would likely be researching on the Pinterest app.

The series will take place across six episodes, featuring creators’ Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, who will work to transform real peoples’ Pinterest boards into real spaces while using specific products and brands advertised on the social platform.

According to Pinterest’s announcement, the show will also be shoppable, allowing viewers to purchase the items included in each episode.

Brand partners integrated into the CTV show will include Wayfair, eos, and Michaels. Instead of traditional ad breaks, “Bring My Pinterest to Life” will weave each brand and product directly into the show, the company’s statement explains.

In line with Pinterest’s action-focused platform ethos, this sales strategy aims to build context and use-cases into each product, helping viewers imagine how and why they could use the item in their own products. 

The show will premiere sometime in March on Roku, marking Pinterest’s foray into CTV. 

The announcement follows Pinterest’s recent acquisition of tvScientific, a deal that the company hopes will expand its advertising business by introducing its user base to the CTV ad platform’s clients.