In November, Reckitt selected WPP to handle its media assignment across 21 European markets. Read the whole story

In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing consumers and brands. Read the whole story

She joins from Publicis where she was CEO of Publicis Collective, a unit within Publicis Media that designs custom teams comprising media strategy, planning, … Read the whole story

Disney+ will start up short-form video content for a wide variety of content and programming in a "vertical" video effort, where new "tiles" on … Read the whole story

When Colbert leaves, CBS will exit the late-night talk-show arena after more than three decades. Read the whole story

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it. Read the whole story

The tools, announced ahead of next week's NRF conference, support merchandising, marketing, store operations and fulfillment, integrating intelligence to coordinate fragmented workflows that anticipate … Read the whole story

This year's CES innovations prove "skin-deep" is plenty deep for diagnostics, personalization and product recommendations. Read the whole story

Andrea Mallard joined Pinterest as its first CMO and later took on responsibility for product design, communications and youth safety. Read the whole story

While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream. Read the whole story

The unit has announced events this year for CES, Super Bowl LX, NBA All-Star Weekend, the previously announced Cannes Lions Festival, The World Cup … Read the whole story

After testing proprietary facial-recognition technology in December, Roblox has announced it is rolling out new mandatory age-verification measures to users across the globe. Read the whole story

Crawford was Omnicom's President and CEO from 1989 until 1995, when he became Chairman and CEO. He was succeeded by John Wren in the … Read the whole story

FIFA has announced it will broadcast clips of games from the 2026 World Cup tournament directly on the social video-sharing app. Read the whole story

While OpenAI designed ChatGPT Health to help users better understand their health patterns over time, not to replace clinical care or give medical diagnoses, … Read the whole story

Through partnerships with major holding companies and agencies, Nvidia developed a generative AI content engine built on the Omniverse platform, which enables creative teams … Read the whole story