Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers. Read the whole story

The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows … Read the whole story

That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media … Read the whole story

Xbox Cloud Gaming service is limited to players who have Microsoft's game pass subscription, but the company reportedly has plans to offer non-subscribers access … Read the whole story

As part of the remit, Harmelin developed a new "Goldilocks Zone" targeting solution for the battery-powered outdoor tools market. Read the whole story

Those who fully understand the ins and outs of our globally connected world and how to manipulate and exploit them shall inherit the Earth … Read the whole story

Penn has argued, correctly, that a rigorous free press is critical to democracy, and that advertisers play a role in keeping legitimate news sources … Read the whole story

As AI saturates feeds with synthetic posts, the retailer is expanding gritty, first-person storytelling from athletes. Read the whole story

A divided federal appellate panel has refused to reinstate a lawsuit alleging that the Republican National Committee violated a robotexting law by sending an … Read the whole story

California Crane School says it should have been allowed to proceed with allegations that Google's search partnership with Apple resulted in higher prices for … Read the whole story

Three major games aired on broadcast networks Dec. 13 - the Army-Navy game, "Cricket Celebration Bowl" and "Bucked Up LA Bowl." Nine other college … Read the whole story

A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the … Read the whole story

Sequoia Capital, an early investor in Google, Apple, Airbnb and Stripe and other Anthropic major rivals like OpenAI, now is lining up a major … Read the whole story

Co-founder Gideon Lichfield is the former editor in chief of "Wired." Read the whole story