Philadelphia-based Harmelin Media has been named the
digital media agency-of-record for outdoor power equipment marketer STIHL Inc.
Billings were not disclosed, but Harmelin was assigned to handle STIHL's new battery technologies as part of the
remit and developed a new "Goldilocks Zone" targeting solution for the battery-powered tools market.
"The campaign will focus on homeowners who take pride in their property, prefer doing work
themselves, and are willing to invest in premium tools," the companies said in a statement.