by Laurie Sullivan
OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. Read the whole story
by Joe Mandese
The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print. Read the whole story
by Steve McClellan
The fund has been dubbed Quarter Creek Ventures, and it will take a minority stake in selected projects in exchange for seed funding for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Publicis Groupe is listed as a partner for the World Economic Forum Annual Meeting. At Davos, Sir Martin Sorrell of S4Capital discussed industry topics … Read the whole story
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by Wendy Davis
The FTC on Tuesday appealed the dismissal of its antitrust lawsuit alleging that Meta Platforms monopolized a market for "personal social networking services." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The ballyhooed new series "The Beauty" from producer Ryan Murphy is soft porn with extreme violence. Read the whole story
by Wayne Friedman
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billion viewing minutes - the best single-day record ever and up 8% from … Read the whole story
by Robert Williams
Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The promo starts with Chris Cuomo offering some initial words about NewsNation's effort - highlighting the position the network has been pushing since its … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
The smartest brands are using gifting not as a stand-alone tactic, but as a foundational layer within a broader influencer and go-to-market strategy. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With a new chief entertainment officer, the company promises bold moves into content and licensing. Read the whole story
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by Colin Kirkland
Threads has surpassed X in daily active mobile users, having further increased its user count in previous months while X's continues to decline, per … Read the whole story
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by Wendy Davis
The new state law "creates the false impression that prices set by algorithm deserve suspicion," the Chamber of Commerce says in a friend-of-the-court brief … Read the whole story
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by Colin Kirkland
As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on … Read the whole story
by Wayne Friedman
Revenue was up 18% to $12.1 billion with net income up 30% to $2.4 billion. Netflix stock was down 5% in after-market stock market … Read the whole story
by Wayne Friedman
Samsung TV Plus now has over 4,300 ad-supported streaming channels - all for free - available across 30 countries. In the U.S., it has … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Factiva's Factiva Smart Summary offers content obtained honestly, company says. Read the whole story