by Wayne Friedman
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies. Read the whole story
by Colin Kirkland
Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to a limited number of U.S. … Read the whole story

COMMENTARY
by Joe Mandese
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from … Read the whole story
by Joe Mandese
It's a partially new role, succeeding former Chief Data Officer Michael Bregman, who left to become Chief Digital and Analytics Officer of Subway. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
With its cheapest iPhone and laptop ever, the tech giant is making a calculated move into a contracting market. Read the whole story
by Wendy Davis
Virginia Attorney General Jay Jones has appealed an order blocking enforcement of a law requiring social platforms to verify users' ages and prohibit minors … Read the whole story
by Robert Williams
More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. Read the whole story
by Colin Kirkland
X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI. Read the whole story
by Steve McClellan
The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many … Read the whole story
by Tanya Gazdik
"The original clip of Chris Kempczinski tasting the Big Arch has already been viewed more than 4.5 million times," according to "Forbes." Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred … Read the whole story
by Wendy Davis
The Trump administration is urging a federal judge to throw out a lawsuit by ICEBlock creator Joshua Aaron, who accused government officials of coercing … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Will the prized HBO brand name remain in its longtime consumer-facing position? This may seem like a rerun to some. Is it better than … Read the whole story
by Laurie Sullivan
iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store … Read the whole story
by Wayne Friedman
The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
AI model Gemini has been accused of coaching a man on how to commit suicide, and Claude has been accused of assisting in the … Read the whole story
by Steve McClellan
Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare. Read the whole story