The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta … Read the whole story

The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2%, or 8.9% excluding political ad spending, despite geopolitical unrest and macroeconomic uncertainty. Read the whole story

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 … Read the whole story

And media operations are expected to grow faster than the company overall, which is expected to continue growing at an estimated 4% in terms … Read the whole story

Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a … Read the whole story

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South … Read the whole story

Local news got aspects of the story wrong, or underplayed parts of it entirely - and a CNN news anchor got it wrong three … Read the whole story

Turns out Gen Z and millennials don't care for the category's usual sweaty DIY images. Read the whole story

Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for … Read the whole story

Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging … Read the whole story

Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way. Read the whole story

A federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability … Read the whole story

Meta has announced that it will introduce new AI-powered features on Facebook Marketplace, pushing sellers to rely more heavily on the company's AI assistant … Read the whole story

YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per … Read the whole story

The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event. Read the whole story

Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven … Read the whole story

Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.  The relationship started last year when the agency started working with the resort … Read the whole story

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft … Read the whole story