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Search Clicks Show Major Decrease As Traffic For Top Stories Grows, Study Shows

Organic search clicks have decreased by 42% since the expansion of Google AI Overviews in Google Search in May 2025, according to an analysis by Define Media Group, Search Engine Land reports. But breaking news traffic for publishers grew by 103% from November 2024 through early 2026 as readers have sought news on major developments like international conflicts. These queries often link to Top Stories articles instead of AI Overviews. 

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