Senator Ron Wyden on Wednesday reiterated his call for a new federal privacy law after Federal Bureau of Investigation Director Kash Patel testified at … Read the whole story

"As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative panel, we are updating our operational … Read the whole story

Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees and more. TTD has strongly denied the … Read the whole story

Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice … Read the whole story

Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" for Disney's entire ecosystem, aligning the "One Disney" philosophy with the goal to … Read the whole story

Larry David's new, upcoming comedy series now has a June premiere date and a promo on YouTube. Read the whole story

Disney benefited from the awards show, with major promotional time for many in-house brands. In terms of viewing, "The 98th Academy Awards" had the … Read the whole story

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into … Read the whole story

"Under Virginia's logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live," NetChoice tells … Read the whole story

Robinhood has begun beta-testing a social-media platform designed for users interested in making in-feed trades, following leading investors and staying up to date on … Read the whole story

New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN. Read the whole story

As part of that push, the company has produced (with Religion of Sports) a new docuseries timed to the NCAA basketball tournament called "Miles … Read the whole story

Publishers that mail their products could be hurt by rate increases or an inability to deliver. Read the whole story

History Factory has created a niche using AI to help marketers and advertisers access historic information about their brands and companies, pulling data and … Read the whole story

About 38% of Americans say they have already completed a purchase directly inside ChatGPT. Read the whole story

To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and … Read the whole story

The acquisition aids brands and agencies in media planning. Read the whole story