Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federation of Advertisers and 10 advertisers. Read the whole story

NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave will include Amazon, TikTok and iHeartRadio. Read the whole story

NASHVILLE -- Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onstage at the ANA media conference here … Read the whole story

According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned … Read the whole story

National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed games featured major college basketball brands. Read the whole story

While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations. Read the whole story

DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect in 2028. Read the whole story

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive … Read the whole story

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand … Read the whole story

In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late … Read the whole story

Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover. Read the whole story