The U.S. Army has issued a request for information for its next marketing services contract in advance of a formal competitive bidding process that could kick off in the spring of 2027 and take effect in 2028. 

The army values the current 10-year contract, won by DDB in 2018, at $4 billion. DDB was folded into TBWA as part of the reorganization related to Omnicom’s acquisition of Interpublic. 

The remit is focused on recruitment and responses are due at the end of the month. 

The army indicated that it has not yet determined the structure of the new contract and is soliciting suggestions from the industry. Options include the award a single contract to one prime contractor responsible for delivering a comprehensive marketing and advertising solution, like the current contract, or various hybrid/modular alternatives. 

See more details in the RFI here.