The news, first reported Sunday by 'The Wall Street Journal,' comes months after Omnicom and Interpublic agreed to "ideological" media-buying restrictions to gain FTC … Read the whole story

Google Ads has come under attack with phishing schemes designed to gain unauthorized access to accounts. The latest phishing attack on advertisers was detailed … Read the whole story

According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and … Read the whole story

New research finds a striking gap between what brands say they're spending on retail media, and what they're actually doing. Read the whole story

Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 … Read the whole story

She succeeds Robyn Freye, who left earlier this year to become president and chief growth officer of CourtAvenue. Read the whole story

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons. Read the whole story

Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. … Read the whole story

Massachusetts Attorney General Andrea Joy Campbell can proceed with claims that Meta violated consumer protection laws by allegedly designing Instagram to be addictive. Read the whole story

The integrated marketing push targets key cities and early-career medical pros. Read the whole story

A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise … Read the whole story

The carriers say they had the right to a trial by jury before being fined by the FCC. Read the whole story

Movie studios have spent $283.9 million on nation TV advertising from 46,523 ad airings for the year so far, resulting in 16.3 billion impressions, … Read the whole story

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that … Read the whole story

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real … Read the whole story