Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior.

Most money will be going into video because it is the best medium to persuade, according to Erica Monteith, SVP, Paid Media at GMMB, the largest Democratic consulting firm.

Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit.

MediaPost has spent the last few years building community in all marketing sectors- and now we bring our trademark treatment to the Financial category with Marketing: Financial Services on Sept 23-24. Our format calls for marketers to embrace the notion that they can all learn from each other's experiences and challenges to push their industry forward.

QSR brands have fought for survival since the shutdown brought on by the COVID-19 pandemic. In the six months that have followed, legacy brands and startups have completed flipped their business models and overhauled their media & marketing budgets to pivot to a new reality. Join us on October 27-28 as we discuss this period of massive change.

GMMB's Erica Monteith will be speaking on how campaigns will spend their unprecedented troves of cash in just two months. What have they learned from the recent cycles about how data-driven advertising drives attitudes and behaviors?

One of the ways was to put a restaurant worker relief fund over the $20 million mark with a $3 million donation, he told our Brand Insider Summit CPG on Wednesday.

The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces."

At the first Data and Programmatic Insider Summit since the lockdown, we try to establish what the next normal will be for data-driven media planning and buying. Where did the money, data, media go in an emergency? Join us next week on August 25-26 to find out.

MediaPost has spent the last few years building community in all marketing sectors- and now we bring our trademark treatment to the Financial category with Marketing: Financial Services on Sept 23-24. Our format calls for marketers to embrace the notion that they can all learn from each other's experiences and challenges to push their industry forward.