"The New York Times" reported that the agreement (not yet finalized) would be part of a consent decree that the FTC has proposed to the holding companies in ongoing negotiations … Read the full story by Steve McClellan

Don't expect to see much coverage of the Trump military parade this Saturday on major TV broadcast networks. Where to see it? Streaming - but only on a limited basis. Read the full story by Wayne Friedman

It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George even more famous around the world through … Read the full story by Steve McClellan

The Foundation is anchored by the Effie Collegiate program and a number of educational tools provided by the Lions organization including Lions Learning and Lions Intelligence. Read the full story by Richard Whitman

Instead of including people's names on its limited-edition bottles, Pepsi bottles name foods like burgers, hot dogs and pizza. Read the full story by Danielle Oster

The company is partnering with healthcare ad-tech firm DeepIntent on the project. Read the full story by Steve McClellan

PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech. Read the full story by Joe Mandese

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" of its media practice. Read the full story by Joe Mandese

"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," speaking specifically about DEI and geopolitical … Read the full story by Joe Mandese

During a podcast interview Friday, actor Jason Bateman revealed Trump 2.0's antics have become an inside joke in Hollywood. But what if Bateman's "writers' room" quip wasn't a joke? Read the full story by Joe Mandese

The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago. Read the full story by Joe Mandese

WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December. Read the full story by Adam Buckman

Did the weird Belichick-Hudson collaboration make any difference in recent ads? The answer is yes, and mainly for the better. Read the full story by Barbara Lippert

The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where Publicis picked up the accounts. Read the full story by Steve McClellan

The remaining WBD company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO and streaming service HBO Max, as well as its film and television … Read the full story by Wayne Friedman

California is asking a federal appeals court to reinstate portions of the state's Age-Appropriate Design Code, arguing that the law advances the government's interest in protecting minors' privacy. Read the full story by Wendy Davis

Security and financial experts have noted that Meta AI makes private conversations public when users try to post messages to its social feed without understanding exactly how the platform works. … Read the full story by Laurie Sullivan

YouTube has coached its content moderators to prioritize "freedom of expression" in rule-breaking videos if they are likely to appeal to the "public interest," according to "The New York Times" … Read the full story by Colin Kirkland

President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according to a report from "The Wall … Read the full story by Colin Kirkland

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of "professional" content actually is. Read the full story by Joe Mandese

An announcement characterized the pending departure as Read's decision to retire-he's been with the company for more than 30 years. Read the full story by Steve McClellan

Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs each got three votes, including one … Read the full story by Richard Whitman

Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by … Read the full story by Joe Mandese

WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just 2.2%, including the effects of … Read the full story by Joe Mandese