- Commentary
Gaaa! Super Bowl week! Must watch online-only preview alterna-tease unrated extended surrogate outtake versions of Super Bowl ads! Must! Watch! No time to dilly-dally with column lede about personal idiocy … Read the full story by Larry Dobrow
NewsSuper Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day of the game. Axe Peace: Make … Read the full story by Laurie Sullivan
- Commentary
There's a new TV spot for TurboTax and it is very, very interesting. Not because it's a tax-prep ad. What caught my attention about the ad was the story Wieden+Kennedy … Read the full story by Bob Garfield
NewsPioneering non-fiction cartoonist Stan Mack (The Village Voice's "Stan Mack's Real-Life Funnies," Adweek's "Stan Mack's Outtakes") will once again chronicle the inner workings of Madison Avenue via a new weekly … Read the full story by The Editor
- Commentary
It's one thing to have data. It's another to pay attention to it. We marketers are stumbling over ourselves to move to data-driven marketing. No one would say that's a … Read the full story by Gord Hotchkiss
NewsOffering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national inventory -- as well as "addressability" … Read the full story by Wayne Friedman
- Commentary
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the standard lowest-common-denominator approach has outlived its … Read the full story by Barbara Lippert
- News
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted in "limitations" to the mechanism, according … Read the full story by Wendy Davis
CommentaryIts telecast of the Grammy Awards grabbed all the headlines, but CBS did something else of note on Sunday night: It devoted 15 minutes of its prime-time real estate to … Read the full story by Ed Martin
- Commentary
On Aug. 20, 2011, Marc Andreesen published a now-famous article in the Wall Street Journal under the headline "Why Software Is Eating The World." It was a bold, inspired and … Read the full story by Maarten Albarda
NewsGoogle has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around $400 million. Read the full story by Laurie Sullivan
NewsDeepening its effort to sell across all media platforms -- and coming just before the big upfront TV selling season is to commence -- CBS has extended its cross-platform audience … Read the full story by Wayne Friedman
CommentaryThere's targeting by location and then there's missing the location altogether. At least that's the impression given from an early morning presentation at Day 2 of the MediaPost Mobile Insider … Read the full story by Chuck Martin
- News
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This year, click fraud is on track … Read the full story by Gavin O'Malley
NewsMost agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now one can guarantee it. Independent media-buying … Read the full story by Joe Mandese
