The soft drink brand is turning crazed fans into emotionally overloaded OOH ads. Read the full story by Sarah Mahoney

The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 billion for this year and next year, respectively. Read the full story by Joe Mandese

Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA World Cup. Read the full story by Laurie Sullivan

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicated to the 2026 World Cup, planning real-time on-the-ground creator coverage, player partnerships, … Read the full story by Colin Kirkland

Americans will spend nearly $10 billion more on moms than dads this year. At least your kids are buying you a nice razor. Read the full story by Sarah Mahoney

The group will make its case on panel sessions and in the streets (particularly along the Croisette) where it will solicit pledges from agencies to shun work related to fossil … Read the full story by Steve McClellan

Actually, it's the incremental amount of political ad spending in AdImpact's just-released revised update for the 2025-26 election cycle. Read the full story by Joe Mandese

The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media. Read the full story by Richard Whitman

Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests. Read the full story by Rob Williams

The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales. Read the full story by Laurie Sullivan

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools. Read the full story by Laurie Sullivan

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers. Read the full story by Wendy Davis

Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the Ultimate Fighter event on the White House lawn. Read the full story by Adam Buckman

We finally got to see what happens when a journalist stands their ground in the face of Trump's lies. He calls them "stupid" or "crooked," gets up and storms out. Read the full story by Joe Mandese

Retired "60 Minutes" correspondent Steve Kroft and other respected veterans of "60 Minutes" are blasting CBS News editor-in-chief Bari Weiss in the trade press. Read the full story by Adam Buckman

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, and to discover both organic and sponsored content that features their brand. Read the full story by Colin Kirkland

Pinterest will allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying their Amazon affiliate link to any eligible Amazon product they tag, creators will … Read the full story by Colin Kirkland

Gartner's new research details how the brand measurement mess is hindering long-term growth. Read the full story by Sarah Mahoney

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ … Read the full story by Joe Mandese