COVER STORY
The WWE Network is the greatest thing I’ve ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader context of human experience, the WWE Network ranks behind sunlight, indoor plumbing and relaxed-fit pantswear. But as a detail-attentive leveraging of an established media property’s past and current content, it sets the … Read the full story by Larry Dobrow
NewsNearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of respondents watch traditional live TV, with … Read the full story by Wayne Friedman
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There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable television subscriptions. Experian Marketing Services says … Read the full story by Wendy Davis
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The complaints from content creators about YouTube's revenue sharing structure are well-documented. And as Peter Kafka and Kara Swisher wrote in Re/Code, "having the giant YouTube dominate the online video … Read the full story by Eric Korsh
NewsBoosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as being offered in cross-media deals with … Read the full story by Wayne Friedman
NewsContinuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new programming partners. Read the full story by Gavin O'Malley
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Well, the answer is they lie and distort, supposing many users are so used to it they don't even care. Read the full story by P.J. Bednarski
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Let's all take a hint from Harvey Weinstein when it comes to multitasking: Try to do it old-school. Weinstein, co-chairman of the film studio The Weinstein Group, says he watches … Read the full story by Wayne Friedman
CommentaryAMC's "Mad Men" may be the go-to show right now for a look at the advertising business in the Sixties, but every now and then an episode of a classic … Read the full story by Ed Martin
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The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it coming as we were at those … Read the full story by Joe Marchese
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In one of the least expected openings in "Mad Men" history, "Time Zones" begins with Freddy Rumsen addressing us directly. Of all the gin joints in all the towns! Yes, … Read the full story by
NewsAnnie Weber, EVP of public affairs and corporate communications and consumer experiences, North America for GfK, says: "For several years, people have known there was an issue [with data security], … Read the full story by Aaron Baar
NewsNielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms … Read the full story by Mark Walsh
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It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by talking about heroin dealers and Facebook. … Read the full story by Bob Garfield
CommentaryRestaurant reviews not only tell us if we're eating healthy, but provide insight into the minds of consumers. A study that appeared in the April issue of the journal "First … Read the full story by Laurie Sullivan
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A survey released on Monday showed that most people are ignorant about the way the Internet works. That wasn't exactly what it said, of course. Conducted by marketing company Gfk … Read the full story by Kaila Colbin
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In 2014, you'd better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online information became ubiquitous, the customer suddenly didn't … Read the full story by John Miller
NewsIt looks like a guy who knows where many of the proverbial bodies are buried in the KSL bankruptcy case is about to tell his side of the story. William … Read the full story by Steve McClellan
NewsThe court battle is taking place in New York where BMS and FCB have alleged that a former FCB account manager is now using proprietary BMS information to help market … Read the full story by Steve McClellan
NewsTotal newspaper revenues, including advertising and circulation, fell 2.5% from $38.6 billion in 2012 to $37.5 billion in 2013, according to the latest figures from the Newspaper Association of America. … Read the full story by Erik Sass
