The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas. Read the full story by Joe Mandese

If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis' parody video highlights what's broken. Read the full story by Maarten Albarda

The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount. Read the full story by Joe Mandese

Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time." Read the full story by Steve McClellan

Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volume growth for its FAST network, Tubi. Read the full story by Wayne Friedman

Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing. Read the full story by Dave Morgan

Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own -- not yet, at least. Read the full story by Adam Buckman

WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will be decelerating, not accelerating during it. Read the full story by Joe Mandese

Microsoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the web. Read the full story by Laurie Sullivan

AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases. Read the full story by Laurie Sullivan

The camera company debuts its "Summer Is Analog" campaign with a Coney Island billboard. Read the full story by Sarah Mahoney

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to MediaPost as a "brain" that ties … Read the full story by Laurie Sullivan

Washington state's highest court has upheld Meta's $35 million fine for violating a law requiring requiring online companies to disclose detailed information about political ads. Read the full story by Wendy Davis

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. Read the full story by Joe Mandese

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. Read the full story by Joe Mandese

While the most famous gadget on "Get Smart" was a mobile shoe phone, the show featured literally hundreds of fanciful and ridiculous devices. Read the full story by Adam Buckman

Index Exchange must face a claim that it violated the federal wiretap law by intercepting information about a web user's activity on the site BibleGateway.com and sending that information to … Read the full story by Wendy Davis

The Knicks' sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team's valuable team jersey patch sponsor is … Read the full story by Wayne Friedman

The U.K. plans to ban all teens in the region under 16 from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming … Read the full story by Colin Kirkland

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. Read the full story by Joe Mandese