Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing and volume gains. In what seems … Read the full story by Wayne Friedman
The RTB 500 is a composite index much like Wall Street's S&P 500, but it represents the supply and demand of advertising impressions being traded publicly on Madison Avenue's audience … Read the full story by Joe Mandese
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of 2.5%. He cites continued sharp digital … Read the full story by Steve McClellan
A combined Comcast and Time Warner, hitherto mere CRM bad boys who overcharged for inferior service, would now control one-third of the Internet in this country -- one-third of the … Read the full story by Bob Garfield
Did you know that Barbara Walters was once a regular guest host of "The Tonight Show"? Apparently she filled in on occasion for Johnny Carson, back when she worked for … Read the full story by Ed Martin
The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections are that Univision is looking to … Read the full story by Wayne Friedman
A link-baiting story from The New York Times' T magazine promised "15 Crazy Facts About BuzzFeed That Will Totally Blow Your Mind." But after digesting that "Viewers have spent approximately … Read the full story by George Simpson
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% to $11.6 billion in the period. … Read the full story by Mark Walsh
In what insiders say is the beginning of a new holy war between Fox and Nielsen, the Fox Television Stations group Wednesday announced a long-term deal with Nielsen rival Rentrak … Read the full story by Joe Mandese
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers challenges hidden … Read the full story by Laurie Sullivan
The road show, hitting 50 cities and 25 states this summer, with over 100 stops along the way, comprises two separate tours, each manned by young people -- "tour riders" … Read the full story by Karl Greenberg
The answer: complexity. This is both a blessing and a curse. Marketing has become complex because of technology, data and the fragmentation of media. Creative has become more complex because … Read the full story by Cory Treffiletti
The move marks a return to her roots on the publisher side of the media business. Most recently, she was CEO of IPG Mediabrands North America region, but left the … Read the full story by Steve McClellan
Marketers will be spending significantly more on multiscreen ad campaigns in the next few years and want one set of easy to understand measurements that tell them what they're getting … Read the full story by Steve McClellan
The promises of digital were faster execution, more accurate measurement, and more robust targeting than TV had ever seen, And yet, TV is still where the budgets are. No matter … Read the full story by Richard Jalichandra
And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. You see, it's a Friday in summer (well, close … Read the full story by Catharine P. Taylor
This week brought more consolidation in the digital radio arena. WideOrbit, which provides advertising management software for media companies, announced its acquisition of Abacast, a company that specializes in streaming, … Read the full story by Erik Sass
The former Interpublic Group Executive sued the holding company in 2012, claiming it gypped him out of $300 million he was due from the company's profits in an early investment … Read the full story by Steve McClellan
Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores. The company said in an industry presentation that iOS 8's WiFi scanning will … Read the full story by Wendy Davis
With soccer's World Cup just days away from starting in Brazil, a new study notes that U.S. TV advertising dollars continue to grow with the sport at a rapid rate. … Read the full story by Wayne Friedman
The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born Makers," keeps a focus on the … Read the full story by Karl Greenberg