Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers -- also known as "supercookies" -- into mobile … Read the full story by Wendy Davis
We are a country with big secrets, in desperate search of heroes. And the heroes that the media seeks to embrace are managed and packaged. Real heroes are the ones … Read the full story by
With the deal done, Publicis Groupe is creating a new operating entity called Publicis.Sapient that will manage the holding company's key digital brands including SapientNitro, Razorfish Global, Rosetta and DigitasLBi … Read the full story by Steve McClellan
Nielsen TV ratings rival Rentrak has signed one of the biggest media-buying agencies, Horizon Media, as a subscriber to its "full suite" of TV ratings services, including national, local and … Read the full story by Joe Mandese
It turns out that NBC News anchor Brian Williams did not come under enemy fire in 2003 during the invasion of Iraq. No, the real fire is starting now because … Read the full story by George Simpson
For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer … Read the full story by Tyler Loechner
The holding company and Elliott, one of its large shareholders, which had been pressing for a possible sale of the company and which had threatened a proxy battle at this … Read the full story by Steve McClellan
Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and its client to target TV users … Read the full story by Joe Mandese
Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content. Currently available exclusively for the iPhone, Reuters TV is targeting informed, aware … Read the full story by Erik Sass
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to enact "the strongest open internet protections" … Read the full story by Wendy Davis
Pizza chain Papa John's has selected Interpublic's Initiative as its new media agency, the company disclosed Wednesday. The Interpublic Group media shop will handle the business out of its New … Read the full story by Steve McClellan
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to enact "the strongest open internet protections" … Read the full story by Wendy Davis
The Super Bowl is the only event that reaches a national (even international) audience with a single, point-of-moment impact. This year's game was amazing, the half-time show was awesome and … Read the full story by Cory Treffiletti
Sources say the realty giant has issued an RFP for its media assignment, although a company rep declined to confirm or deny that a review was taking place. The company … Read the full story by Steve McClellan
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward fact that has received less attention … Read the full story by Erik Sass
Google's venture capital arm, Google Ventures, invested $258 million in Uber in August 2013. Now the companies could become competitors. Google is preparing to offer its own ride service using … Read the full story by Laurie Sullivan
It's long been thought that academia provides a refuge from the sordid world of business. But when a Nobel Prize-winning academic says that if he had to do it all … Read the full story by Gord Hotchkiss
Amazon opened its first fully staffed physical location Tuesday -- Amazon@Purdue -- where students can order, rent, buy, pick up and drop off books and other items required for college. … Read the full story by Laurie Sullivan
We had Data Privacy Day last week, but did anyone care? Privacy is the big white elephant at the media party right now. He's kind of like that friend that … Read the full story by Katie Meier
Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bowl XLIX (Super Bowl 49) pulled in a Nielsen 114.4 million viewers for the New England Patriots win over … Read the full story by Wayne Friedman
Yahoo continues to inch up in search market share at the expense of Google's decline. Google's share of U.S. searches, excluding mobile, dipped below 75% for the first time since … Read the full story by Laurie Sullivan
As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost dog -- to be found and … Read the full story by Wayne Friedman
Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for a moment contemplate the thing that … Read the full story by Bob Garfield
Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. Verizon's customers will be able to … Read the full story by Wendy Davis
This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or assure ad viewability. But the humor … Read the full story by George Simpson